Samyang's Buldak Ramen: Spicing Up the World's Taste Buds Despite Danish Recall

Samyang's Buldak Ramen: Spicing Up the World's Taste Buds Despite Danish Recall

 

Bul dak Ramen Searches Reach All-Time High!

Samyang Foods' Buldak Ramen, a global sensation known for its fiery challenge, is gaining even more popularity despite a recent recall in Denmark.

Samyang's Buldak Ramen

Spicing Up the World's Taste Buds Despite Danish Recall

Samyang's Buldak Ramen Spicing Up the World's Taste Buds Despite Danish Recall

Danish Recall Fuels Buldak Craze

On June 11, the Danish government ordered a recall of three Buldak Ramen products (3x Spicy Nuclear Noodle, 2x Spicy Nuclear Noodle, and Buldak Tteokbokki Noodle) from local markets, citing excessive capsaicin content and potential risks of acute poisoning.

 

However, this incident has had the opposite effect. International media outlets have been extensively reporting on Buldak, piquing curiosity, while numerous YouTubers have shared videos of themselves trying the ramen, further fueling its popularity.

 

Global Search Volumes Skyrocket!

According to Google Trends, worldwide searches for "Buldak" reached an all-time high this month. The search volume has doubled compared to last October and quadrupled compared to March of last year. Notably, searches peaked on June 12, right after the announcement of the Danish recall.

Global Search Volumes Skyrocket

 

Buldak's Flavor Captivates Global Palates

Following the Danish recall, Buldak became a hot topic on international media and social media. Renowned media outlets like BBC, The Guardian, and Australia's ABC News have featured Buldak, detailing its fiery taste and showcasing its unique appeal. The Washington Post reported, "The Danish sales ban has only heightened interest in Buldak," noting that over 360 million posts on TikTok were tagged with Buldak-related keywords.

Buldak's Flavor Captivates Global Palates

 

Samyang Foods Fights Back Against Recall

Samyang Foods has refuted the Danish government's recall, submitting a rebuttal with capsaicin content measurements conducted by a domestic accredited institution. The company argues that the capsaicin content should be calculated based on the liquid soup weight, not the entire product weight.

Samyang Foods Fights Back Against Recall

 

Capitalizing on Global Popularity

To further capitalize on Buldak Ramen's overseas popularity, Samyang Foods has launched Buldak Potato Chips, targeting young consumers in Japan. The chips are made with a special seasoning that captures the savory and spicy flavors of Buldak Ramen.

 

Buldak Ramen's Future Trajectory

The Danish recall incident has not been a crisis for Buldak Ramen but rather an opportunity. With heightened interest and curiosity in Buldak overseas, the ramen has immense potential for further growth.

 

It remains to be seen how Samyang Foods will strategically expand Buldak Ramen's overseas market share.